The Story Behind Crush it!
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.
The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.
Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.
This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.
Myth #3: I’m happy at my job so this book is irrelevant to me.
First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.
Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
A terrific value-a full-size book plus video demonstrations of key Windows 7 tasks
Windows 7 is Microsoft's much-anticipated new release of the operating system that powers nearly 90% of the world's computers. This two-for-one package provides the step-by-step guidance that will get you up and running with all the exciting new features.
This bundle includes the complete Windows 7 For Dummies book plus a DVD with two hours of video training. Featuring the expert advice you get in the book, the DVD shows you how to accomplish various Windows tasks and displays the screens you'll see as you proceed. A two-for-one value - the full-size Windows 7 For Dummies book plus two hours of video training on DVD Windows 7 has new features, an interface with more graphical elements, better interactivitiy with other devices, and faster speed Whether you're new to computers or just to Windows 7, this handy package provides a simple, easy-to-use guide plus video illustration to help you accomplish basic tasks in Windows Covers the things most books assume you already know, as well as how to work with files and programs, get things done online, and customize Windows 7 Shows you how to use movie, music, and photo management features, how to upgrade your system, and how to fix common problems you'll encounter DVD shows you what you'll see on the screen as you master each step
This great book-and-DVD package will have you comfortably using Windows 7 faster than you can say 1-2-3!
Youâre beyond the basics, so now dive in and really put your PC to work! This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. Itâs all muscle and no fluff. Discover how the experts tackle Windows 7â"and challenge yourself to new levels of mastery!
Compare features and capabilities in each edition of Windows 7. Configure and customize your system with advanced setup options. Manage files, folders, and media libraries. Set up a wired or wireless network and manage shared resources. Administer accounts, passwords, and logonsâ"and help control access to resources. Configure Internet Explorer® 8 settings and security zones. Master security essentials to help protect against viruses, worms, and spyware. Troubleshoot errors and fine-tune performance. Automate routine maintenance with scripts and other tools.CD includes:
Fully searchable eBook Downloadable gadgets and other tools for customizing Windows 7 Insights direct from the product team on the official Windows 7 blog Links to the latest security updates and products, demos, blogs, and user communities