Best selling Computer Books

Mass Effect 2 Collectors' Edition: Prima Official Game Guide

Mass Effect 2 Collectors' Edition: Prima Official Game Guide by Catherine Browne

$18.58

• Full walkthroughs for every mission.
• Exclusive maps created especially for this guide. Fully labeled to make sure you see it all!
• Every special assignment detailed so you won't take a wrong step.
• Power evolution trees to make unstoppable heroes.
• Complete planetary database to help you mine elements smarter not harder.
• Mass Effect: Redemption comic book preview!
 
Collectors' Edition Bonus Content:
• Art section to get a look at how the game design evolved!
• Exclusive conversations with the Mass Effect 2 team! Find out how it all comes together!
• Art poster included!

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How to Survive the End of the World as We Know It: Tactics, Techniques, and Technologies for Uncertain Times

How to Survive the End of the World as We Know It: Tactics, Techniques, and Technologies for Uncertain Times by James Wesley Rawles

$9.15

The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic

It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with relatives who live in other states? What would you use for fuel?

Survivalist expert James Wesley, Rawles, author of Patriots and editor of SurvivalBlog.com, shares the essential tools and skills you will need for you family to survive, including:

Water: Filtration, transport, storage, and treatment options.
Food Storage: How much to store, pack-it-yourself methods, storage space and rotation, countering vermin.
Fuel and Home Power: Home heating fuels, fuel storage safety, backup generators.
Garden, Orchard Trees, and Small Livestock: Gardening basics, non-hybrid seeds, greenhouses; choosing the right livestock.
Medical Supplies and Training: Building a first aid kit, minor surgery, chronic health issues.
Communications: Following international news, staying in touch with loved ones.
Home Security: Your panic room, self-defense training and tools.
When to Get Outta Dodge: Vehicle selection, kit packing lists, routes and planning.
Investing and Barter: Tangibles investing, building your barter stockpile. And much more.

How to Survive the End of the World as We Know It is a must-have for every well-prepared family.

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Adobe Photoshop CS4 Classroom in a Book

Adobe Photoshop CS4 Classroom in a Book by Adobe Creative Team

$32.05

Fourteen lessons in Adobe Photoshop CS4 Classroom in a Book cover basic and advanced techniques in Adobe Photoshop, the world's best image-editing software. Learn how to retouch digital photos, work with layers and masks, navigate the workspace, prepare images print, and explore the latest features. Tips, extra-credit exercises, and step-bystep lessons help you become more productive using Photoshop. Learn to correct and enhance digital photos, create image composites, transform images in perspective, and prepare images for print and the web. Combine images for extended depth of field, and try out the new 3D features in Adobe Photoshop CS4 Extended.

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Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition)

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition) by Bryan Peterson

$16.27

For serious amateur photographers who already shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here's the book to consult. More than seventy techniques, both popular and less-familiar approaches, are covered in detail, including advanced exposure, bounced flash and candlelight, infrared, multiple images, soft-focus effects, unusual vantage points, zooming, and other carefully chosen ways to enhance photographs. The A-Z format make sit easy for readers to find a specific technique, and each one is explained in jargon-free language. Top Tips for each technique help readers achieve superb results, even on the first attempt.

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PMP Exam Prep, Sixth Edition: Rita's Course in a Book for Passing the PMP Exam

PMP Exam Prep, Sixth Edition: Rita's Course in a Book for Passing the PMP Exam by Rita Mulcahy

$62.37

Can you imagine valuing a book so much that you send the author a Thank You letter?

Hundreds of thousands of project managers understand why PMP Exam Prep by Rita Mulcahy, PMP, is a worldwide best-seller. Is it Rita's years of PMP exam preparation experience? The endless hours of ongoing research? The interviews with project managers who failed the exam, to identify gaps in their knowledge? Or is it the razor-sharp focus on making sure project managers don't waste a single minute of their time studying any more than they absolutely have to? Actually, it's all of the above.

PMP Exam Prep, Sixth Edition by Rita Mulcahy contains hundreds of updates and improvements from previous editions--including new exercises and sample questions never before in print. Offering hundreds of sample questions, critical time-saving tips plus games and activities available nowhere else, this book will help you pass the PMP exam on your FIRST try.

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Crush It!: Why NOW Is the Time to Cash In on Your Passion

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

$11.34

The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.

Myth #3: I’m happy at my job so this book is irrelevant to me.

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.

Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.

While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.

By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.

Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.

Learn: Why storytelling is the most important business concept in the current marketplace.

Learn: How you can build an online business around your passion without quitting your day job.

Learn: Why Twitter and Facebook are just tools and not a social media strategy.

Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.

Learn: Why transparency and being true to yourself are now winning marketing formulas.

Learn: How to build and maintain an online community around your passion and brand.

Learn: Strategies for turning attention into money.

Learn: Why the legacy element of the internet era is so underrated.

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You Are Not a Gadget: A Manifesto

You Are Not a Gadget: A Manifesto by Jaron Lanier

$12.89

Amazon Best Books of the Month, January 2010: For the most part, Web 2.0--Internet technologies that encourage interactivity, customization, and participation--is hailed as an emerging Golden Age of information sharing and collaborative achievement, the strength of democratized wisdom. Jaron Lanier isn't buying it. In You Are Not a Gadget, the longtime tech guru/visionary/dreadlocked genius (and progenitor of virtual reality) argues the opposite: that unfettered--and anonymous--ability to comment results in cynical mob behavior, the shouting-down of reasoned argument, and the devaluation of individual accomplishment. Lanier traces the roots of today's Web 2.0 philosophies and architectures (e.g. he posits that Web anonymity is the result of '60s paranoia), persuasively documents their shortcomings, and provides alternate paths to "locked-in" paradigms. Though its strongly-stated opinions run against the bias of popular assumptions, You Are Not a Gadget is a manifesto, not a screed; Lanier seeks a useful, respectful dialogue about how we can shape technology to fit culture's needs, rather than the way technology currently shapes us.

A Q&A with Author Jaron Lanier


Question: As one of the first visionaries in Silicon Valley, you saw the initial promise the internet held. Two decades later, how has the internet transformed our lives for the better?

Jaron Lanier: The answer is different in different parts of the world. In the industrialized world, the rise of the Web has happily demonstrated that vast numbers of people are interested in being expressive to each other and the world at large. This is something that I and my colleagues used to boldly predict, but we were often shouted down, as the mainstream opinion during the age of television’s dominance was that people were mostly passive consumers who could not be expected to express themselves. In the developing world, the Internet, along with mobile phones, has had an even more dramatic effect, empowering vast classes of people in new ways by allowing them to coordinate with each other. That has been a very good thing for the most part, though it has also enabled militants and other bad actors.

Question: You argue the web isn’t living up to its initial promise. How has the internet transformed our lives for the worse?

Jaron Lanier: The problem is not inherent in the Internet or the Web. Deterioration only began around the turn of the century with the rise of so-called "Web 2.0" designs. These designs valued the information content of the web over individuals. It became fashionable to aggregate the expressions of people into dehumanized data. There are so many things wrong with this that it takes a whole book to summarize them. Here’s just one problem: It screws the middle class. Only the aggregator (like Google, for instance) gets rich, while the actual producers of content get poor. This is why newspapers are dying. It might sound like it is only a problem for creative people, like musicians or writers, but eventually it will be a problem for everyone. When robots can repair roads someday, will people have jobs programming those robots, or will the human programmers be so aggregated that they essentially work for free, like today’s recording musicians? Web 2.0 is a formula to kill the middle class and undo centuries of social progress.

Question: You say that we’ve devalued intellectual achievement. How?

Jaron Lanier: On one level, the Internet has become anti-intellectual because Web 2.0 collectivism has killed the individual voice. It is increasingly disheartening to write about any topic in depth these days, because people will only read what the first link from a search engine directs them to, and that will typically be the collective expression of the Wikipedia. Or, if the issue is contentious, people will congregate into partisan online bubbles in which their views are reinforced. I don’t think a collective voice can be effective for many topics, such as history--and neither can a partisan mob. Collectives have a power to distort history in a way that damages minority viewpoints and calcifies the art of interpretation. Only the quirkiness of considered individual expression can cut through the nonsense of mob--and that is the reason intellectual activity is important.

On another level, when someone does try to be expressive in a collective, Web 2.0 context, she must prioritize standing out from the crowd. To do anything else is to be invisible. Therefore, people become artificially caustic, flattering, or otherwise manipulative.

Web 2.0 adherents might respond to these objections by claiming that I have confused individual expression with intellectual achievement. This is where we find our greatest point of disagreement. I am amazed by the power of the collective to enthrall people to the point of blindness. Collectivists adore a computer operating system called LINUX, for instance, but it is really only one example of a descendant of a 1970s technology called UNIX. If it weren’t produced by a collective, there would be nothing remarkable about it at all.

Meanwhile, the truly remarkable designs that couldn’t have existed 30 years ago, like the iPhone, all come out of "closed" shops where individuals create something and polish it before it is released to the public. Collectivists confuse ideology with achievement.

Question: Why has the idea that "the content wants to be free" (and the unrelenting embrace of the concept) been such a setback? What dangers do you see this leading to?

Jaron Lanier: The original turn of phrase was "Information wants to be free." And the problem with that is that it anthropomorphizes information. Information doesn’t deserve to be free. It is an abstract tool; a useful fantasy, a nothing. It is nonexistent until and unless a person experiences it in a useful way. What we have done in the last decade is give information more rights than are given to people. If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else’s fortress to support an advertising scheme. However, the information, the abstraction, that represents you is protected within that fortress and is absolutely sacrosanct, the new holy of holies. You never see it and are not allowed to touch it. This is exactly the wrong set of values.

The idea that information is alive in its own right is a metaphysical claim made by people who hope to become immortal by being uploaded into a computer someday. It is part of what should be understood as a new religion. That might sound like an extreme claim, but go visit any computer science lab and you’ll find books about "the Singularity," which is the supposed future event when the blessed uploading is to take place. A weird cult in the world of technology has done damage to culture at large.

Question: In You Are Not a Gadget, you argue that idea that the collective is smarter than the individual is wrong. Why is this?

Jaron Lanier: There are some cases where a group of people can do a better job of solving certain kinds of problems than individuals. One example is setting a price in a marketplace. Another example is an election process to choose a politician. All such examples involve what can be called optimization, where the concerns of many individuals are reconciled. There are other cases that involve creativity and imagination. A crowd process generally fails in these cases. The phrase "Design by Committee" is treated as derogatory for good reason. That is why a collective of programmers can copy UNIX but cannot invent the iPhone.

In the book, I go into considerably more detail about the differences between the two types of problem solving. Creativity requires periodic, temporary "encapsulation" as opposed to the kind of constant global openness suggested by the slogan "information wants to be free." Biological cells have walls, academics employ temporary secrecy before they publish, and real authors with real voices might want to polish a text before releasing it. In all these cases, encapsulation is what allows for the possibility of testing and feedback that enables a quest for excellence. To be constantly diffused in a global mush is to embrace mundanity.

(Photo © Jonathan Sprague)

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Mac OS X Snow Leopard: The Missing Manual

Mac OS X Snow Leopard: The Missing Manual by David Pogue

$19.99

For a company that promised to "put a pause on new features," Apple sure has been busy-there's barely a feature left untouched in Mac OS X 10.6 "Snow Leopard." There's more speed, more polish, more refinement-but still no manual. Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:

Big-ticket changes. A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it. Snow Leopard Spots. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine. Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page. Power usage. Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.

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The Digital Photography Book

The Digital Photography Book by Scott Kelby

$14.70

In this book, author Scott Kelby tackles the most important side of of digital photography--how to take pro-quality shots using the same tricks today s top digital pros use (and it s easier than you d think). This isn t a book of theory - full of confusing jargon and detailed concepts. This is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic tricks of the trade to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button. Another thing that makes this book different is that each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you ll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. So if you re tired of taking shots that look OK, and if youre tired of looking in photography magazines and thinking, Why don t my shots look like that? then this is the book for you.

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Windows 7 Inside Out

Windows 7 Inside Out by Ed Bott

$27.97

You’re beyond the basics, so now dive in and really put your PC to work! This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It’s all muscle and no fluff. Discover how the experts tackle Windows 7â€"and challenge yourself to new levels of mastery!

Compare features and capabilities in each edition of Windows 7. Configure and customize your system with advanced setup options. Manage files, folders, and media libraries. Set up a wired or wireless network and manage shared resources. Administer accounts, passwords, and logonsâ€"and help control access to resources. Configure Internet Explorer® 8 settings and security zones. Master security essentials to help protect against viruses, worms, and spyware. Troubleshoot errors and fine-tune performance. Automate routine maintenance with scripts and other tools.

CD includes:

Fully searchable eBook Downloadable gadgets and other tools for customizing Windows 7 Insights direct from the product team on the official Windows 7 blog Links to the latest security updates and products, demos, blogs, and user communities

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